Creating a Video Marketing Strategy in 2019 – Thursday 2nd April – 18:30 to 20:30
Did you know more than 70% of content viewed online is video, and this is expected to grow up to 82% by 2021?
Whether you are running a business, charity or a blog on your favourite recipes, videos are proven to be the best way to engage with your target audience.
But online videos are not all the same: there are many types (viral, tutorial, explainer, webinar, commercial, live, Vlog, VR, interactive, crowdfunding, B2B …).
This 1 hour workshop, led by filmmaker Hulda Federica Orru’ teaches you what types of video you need based on your goals. By the end of the workshop, you will know how to convert an online audience from “stranger” to “visitor” to “lead” to “client” and how to plan your video strategy to make your product or service stand out online. You will see relevant examples and be taught how to optimise your content for search engines.
The workshop will be followed by free drinks and networking.
Presented by: Hulda Federica Orru’ – Experienced filmmaker, storyteller and journalist who operates in Milan and London. Hulda also teaches a number of classes for those who want to make their own video content.