Why Public Speaking is All About Building Trust (And How To Do It!)


Public Speaking is a trust-building process…

For those who are in business, would you agree that your main goal is to sell your products and/or services and to grow?

How can you achieve this? What is the main thing you would need from your audience to buy from you? Especially if you hold to be true the fact that people buy from people?

The one thing you need is TRUST, would you agree? Without this you may have the greatest product, you may be the most knowledgeable and capable professional and the business behind you can be amazing but unless you gain trust from your Audience, this is all pointless really. Would you buy from somebody you don’t fully trust?

One of the best ways to achieve the above is by acquiring Public Speaking Skills. What do I mean by this?

Public Speaking doesn’t only mean delivering a speech in front of thousands of people. It can be a small group or even one person. This is the art of speaking in a way that transfers your Certainty to the person or group you are speaking to. 

So, what if you could do this? What if you could speak and present in a way that the people at the other end increases their level of Certainty with regards to You, Your Product/Service and Your Business, all of which will translate into TRUST!

I guess you might be wondering now, great Jose, we agree, it’s TRUST, but how can we achieve this?

Here there are a few tips that will help you:

  • Check in with your beliefs and values. Are they in alignment with what you want to achieve? If you believe that speaking in an engaging and memorable way is deceiving or unauthentic, you might struggle to transfer your Certainty to your audience.
  • Focus more on your body language and Tonality. What you say is important, of course, but bear in mind that words only represent 10% of your communication. The outstanding 90% comes from the use of your tonality and body language, so use them to your advantage.
  • Share stories that add credibility to the point you are making. These stories can be about your life, a business or somebody else’s.
  • Always Manage your State: I have a great friend, his name is Dave, who used to struggle many years ago when speaking in Public, he would forget what he was supposed to say and would get very anxious before presenting. One day, his Grandpa said to him, after your presentation, I will take you to a lovely and quiet place for dinner, the one place where we used to go when you were a child, remember? Dave remembered and for an instant, all of his worries regarding the presentation disappeared. What are you playing in your head before you are about to start your presentation or pitch?

Interested in developing your public speaking skills further. To see how Jose can help attend his upcoming workshop with WeCoffee.

Author: Jose Luis-Ucar

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